PRIVACY POLICY

Imperial Auto Sales, Inc. (“Imperial Auto Sales,” “Imperial,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, communicate with us, submit a form, inquire about a vehicle, apply for financing, request an appraisal, communicate with us by text message, or otherwise interact with Imperial Auto Sales.

By using this website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us as well as certain information automatically generated when you use our website.

Depending on how you interact with Imperial Auto Sales, this information may include:

Contact and identifying information, such as your name, telephone number, email address, mailing address, ZIP code, and other information you choose to provide.

Vehicle inquiry information, including vehicles you inquire about, vehicles you view, purchase preferences, trade-in information, appointment requests, and communications with our dealership.

Trade-in or vehicle appraisal information, including year, make, model, trim, mileage, VIN, condition, photographs, payoff information, and other information about a vehicle you own or are considering trading or selling.

Financing and credit application information, which may include date of birth, Social Security number, address and housing information, employment information, income, financial information, driver’s license or identification information, and other information necessary to process a credit or financing request.

Commercial and transaction information, including information concerning vehicles or services you have considered, requested, purchased, sold, or traded.

Communications, including information you provide when communicating with us by telephone, email, website form, text message, Webchat, or other communication service.

Technical and website usage information, which may include your IP address, browser type, device information, referring website, pages viewed, approximate location, interactions with our website, and other information generated through cookies and similar technologies.

You are not required to provide personal information simply to browse our website. Certain information may, however, be necessary if you wish to request specific services or complete certain transactions.

2. How We Collect Information

We may collect information directly from you when you:

• Contact Imperial Auto Sales;
• Submit a website form;
• Request information about a vehicle;
• Request today’s price or other vehicle information;
• Schedule or request a test drive;
• Submit a trade-in or vehicle appraisal request;
• Apply for financing or submit a credit application;
• Communicate with us by telephone, email, SMS/text message, or Webchat;
• Purchase, sell, or trade a vehicle;
• Participate in a survey, promotion, or other dealership program; or
• Otherwise voluntarily provide information to us.

We may also collect certain information automatically when you visit or interact with our website through cookies, analytics technologies, server logs, pixels, and similar technologies.

3. How We Use Your Information

We may use information we collect to:

• Respond to your questions and requests;
• Provide vehicle pricing, availability, and other information you request;
• Assist with vehicle purchases, sales, and trade-ins;
• Evaluate trade-in or vehicle appraisal requests;
• Process financing or credit applications;
• Communicate with you about vehicles or services in which you have expressed interest;
• Schedule appointments and test drives;
• Provide customer support;
• Send transactional or service-related communications;
• Send marketing communications when permitted by law and consistent with your communication preferences;
• Maintain records relating to transactions and customer relationships;
• Improve our website, advertising, inventory presentation, and customer experience;
• Measure website traffic and advertising effectiveness;
• Detect, prevent, and investigate fraud, security incidents, or misuse;
• Comply with legal, regulatory, accounting, and dealership recordkeeping requirements; and
• Protect the rights, property, and safety of Imperial Auto Sales, our customers, and others.

4. Financing and Credit Applications

If you submit a financing or credit application through our website, we may collect information necessary to evaluate and process that request.

This information may include sensitive personal and financial information such as your Social Security number, date of birth, employment information, income, housing information, and other information required for credit evaluation.

Information submitted in connection with a financing request may be provided to financial institutions, lenders, credit reporting agencies, service providers, and other parties as reasonably necessary to process your application, evaluate financing options, complete a transaction, or comply with applicable law.

Submitting a credit application does not guarantee approval or any particular financing terms.

5. SMS/Text Messaging and Webchat

If you provide your mobile telephone number and consent to receive text messages from Imperial Auto Sales, we may use SMS or similar messaging services to communicate with you regarding your inquiry, vehicles, appointments, transactions, customer service, follow-up communications, and, where permitted, marketing communications.

Message frequency may vary. Message and data rates may apply.

You may reply STOP to a text message to opt out of further SMS messages from that messaging program. You may reply HELP for assistance.

Consent to receive marketing text messages is not a condition of purchasing a vehicle, product, or service.

Mobile information collected in connection with SMS communications will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes. Information may be shared with vendors and service providers that assist us in providing messaging, customer support, communications, and related services.

Imperial Auto Sales may use third-party communication platforms, including Podium or similar services, to facilitate Webchat, text messaging, customer communications, and related services.

Wireless carriers are not responsible for delayed or undelivered messages.

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the website, improve performance, measure advertising effectiveness, and provide relevant content.

Cookies are small files placed on your device by websites or service providers.

Depending on the services enabled on our website, these technologies may collect information such as:

• IP address;
• Browser and device information;
• Pages viewed;
• Referring pages or websites;
• Time spent on pages;
• Website interactions;
• Previously viewed vehicles; and
• General geographic or location information.

Most browsers allow you to block or delete cookies through browser settings. Disabling certain cookies may affect the functionality of portions of our website.

7. Analytics and Advertising

We may use third-party analytics, advertising, and measurement services to understand website traffic, evaluate marketing effectiveness, and improve our advertising.

These providers may use cookies, pixels, or similar technologies to collect information about interactions with our website.

Depending on the technologies we use, this may include services provided by companies such as Google and Meta.

Third-party providers operate according to their own privacy policies and practices.

8. How We Share Information

We do not sell or rent customer lists.

We may disclose personal information when reasonably necessary to operate our dealership, fulfill your requests, provide services, process transactions, or comply with legal obligations.

Recipients may include:

• Financial institutions and lenders;
• Credit reporting agencies when appropriate for financing transactions;
• Website, hosting, and technology providers;
• CRM, communications, Webchat, and SMS providers;
• Inventory and dealership software providers;
• Advertising and analytics providers;
• Payment and transaction service providers;
• Professional advisers such as accountants, attorneys, and auditors;
• Government agencies, regulators, courts, or law enforcement when required or permitted by law; and
• Other service providers that perform functions on our behalf.

We may also disclose information when necessary to protect our rights, investigate suspected fraud or unlawful activity, enforce agreements, or protect the safety of our customers, employees, or others.

We may disclose information with your direction or consent.

9. Third-Party Websites and Services

Our website may contain links to third-party websites, services, applications, social media platforms, financing providers, mapping services, vehicle information services, or other external resources.

Imperial Auto Sales does not control the privacy practices of independent third parties.

When you leave our website or interact directly with a third-party service, that provider’s privacy policy and terms may apply. We encourage you to review those policies before providing personal information.

10. Data Security

Imperial Auto Sales takes reasonable administrative, technical, and physical measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

Sensitive information transmitted through appropriate website services should be transmitted using encryption or other reasonable security safeguards.

However, no internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure. You should use appropriate caution when transmitting sensitive information electronically.

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain business and transaction records, provide customer service, comply with legal and regulatory requirements, resolve disputes, enforce agreements, and protect legitimate business interests.

Retention periods may vary depending on the nature of the information and the reason it was collected.

12. Children’s Privacy

This website is intended for a general audience and is not directed toward children under 16.

Imperial Auto Sales does not knowingly collect personal information from children under 16 through this website.

If we learn that personal information from a child under 16 has been collected without appropriate authorization, we will take reasonable steps to delete it.

13. Your Choices and Privacy Rights

Depending on applicable law and the circumstances, you may have rights concerning your personal information, including the ability to request access to, correction of, or deletion of certain personal information.

You may also have the right to opt out of certain marketing communications or certain uses of personal information.

We may need to verify your identity before processing certain privacy requests.

We will not unlawfully discriminate against you for exercising privacy rights available to you under applicable law.

14. Marketing Communications

You may opt out of promotional emails by using the unsubscribe instructions contained in those communications.

For SMS/text messaging, you may reply STOP as described above.

Even after opting out of marketing communications, we may continue to send communications that are reasonably necessary to respond to an inquiry, service an existing transaction, provide requested information, comply with legal requirements, or otherwise communicate with you for non-marketing purposes.

15. Do Not Sell or Share

Imperial Auto Sales does not sell personal information in exchange for money.

Certain privacy laws may define terms such as “sale” or “sharing” more broadly, including some uses of information for targeted or cross-context behavioral advertising.

Where required by applicable law, we will provide eligible consumers with appropriate mechanisms to exercise applicable opt-out rights.

16. Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our website, business practices, technology, legal requirements, or services.

When we make changes, we will update the Last Updated date at the top of this page.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to submit a privacy-related request, contact:

Imperial Auto Sales, Inc.
Email: info@imperialautosales.com
Website: imperialautosales.com

When submitting a privacy request, please provide enough information for us to identify and respond to your request. We may request additional information when reasonably necessary to verify your identity.

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